Increasing hotel bookings the clever way
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The internet is now undeniably a vital part of most of your customers lives and an effective online marketing strategy is central to every successful brand.
The hotel industry is one of the most crowded and competitive sectors in the online space and no matter how good your parent website is, or how much time and money you invest into your company's SEO you will always lose some customer traffic to your competitors. City Hotel Expert has been successfully helping brands maximise their online bookings for over 10 years in the UK. We understand the online environment and we are expert in designing feeder websites which supply the parent brand with the extra booking they would otherwise miss and would be lost to their competitors. All of our sites only ever use natural organic search, we never use any form of paid for keyword bidding. |
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The smart no cost option
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Step One - We identify the weaknesses in your current online strategy by researching your sector and competitors |
Step Two - We build a bespoke 'feeder website' to mop up the customers you currently lose to your competitors |
Step Three - We receive payment through an agreed CPA on the additional bookings we generate - no extra bookings = no payment |
We will identify the weaknesses in your current online strategy and then design a 'feeder website' to mop-up and funnel the booking you currently miss out on direct to your parent website.
We work on a purely results driven basis. 99% of all of our projects for hotel brands involve us a agreeing a standard CPA rate for all the additional bookings we generate. We give the parent brand complete control of the design and feel of the feeder site and agree the appropriate domain.
A general project would involve the following steps:
We work on a purely results driven basis. 99% of all of our projects for hotel brands involve us a agreeing a standard CPA rate for all the additional bookings we generate. We give the parent brand complete control of the design and feel of the feeder site and agree the appropriate domain.
A general project would involve the following steps:
- We identify the missing booking traffic types and develop our strategies to mop these up
- We design and build a bespoke website closely adhering to the parent brand's guidelines
- The completed site is signed off by the parent brand and goes live
- We spend the next 12 -18 months gradually optimising the site through SEO to deliver maximum return for our parent brand using natural organic SEO