Intellectual Property
In any crowded industry sector ownership of the appropriate intellectual property can give your business that all important competitive edge.
Registration and establishment of rights relating to I.P. takes a considerable investment of time, and resources and it is vital to make sure you protect the most important elements of your brand. This involves an appreciation of not just how your brand is seen and used today, but also its ambitions for the future.
In the UK intellectual property ownership is established and controlled through the Intellectual Property Office.
The commonest form of IPO in relation to Hotel and Holiday marketing is through ownership of relevant trademarks.
It is possible to trademark many different elements including words, logo's, sounds, colours or any combination of these.
The most powerful format is to trademark the actual words which describe your business, although this is simply often not possible if the action is too descriptive.
Trademarks are registered against various different classes of good and services. The value and use of a trademark is completely dependant upon it being registered to the appropriate class, which for the hotel and holiday sector is principally class 43 in the UK.
Class 43. Restaurant & Hotel Services
Services for providing food and drink; temporary accommodation; restaurant, bar and catering services; provision of holiday accommodation; booking and reservation services for restaurants and holiday accommodation; retirement home services; creche services.
Registration and establishment of rights relating to I.P. takes a considerable investment of time, and resources and it is vital to make sure you protect the most important elements of your brand. This involves an appreciation of not just how your brand is seen and used today, but also its ambitions for the future.
In the UK intellectual property ownership is established and controlled through the Intellectual Property Office.
The commonest form of IPO in relation to Hotel and Holiday marketing is through ownership of relevant trademarks.
It is possible to trademark many different elements including words, logo's, sounds, colours or any combination of these.
The most powerful format is to trademark the actual words which describe your business, although this is simply often not possible if the action is too descriptive.
Trademarks are registered against various different classes of good and services. The value and use of a trademark is completely dependant upon it being registered to the appropriate class, which for the hotel and holiday sector is principally class 43 in the UK.
Class 43. Restaurant & Hotel Services
Services for providing food and drink; temporary accommodation; restaurant, bar and catering services; provision of holiday accommodation; booking and reservation services for restaurants and holiday accommodation; retirement home services; creche services.
Our group of companies own the IP relating to the direct booking of hotels and holidays in the UK through our worded trademark:
Best Book Direct (BestBookDirect) and the associated domains BestBookDirect.com and BestBookDirect.co.uk in class 43.
Best Book Direct (BestBookDirect) and the associated domains BestBookDirect.com and BestBookDirect.co.uk in class 43.