Premier Inn Project
The Whitbread Group owns and manages the Premier Inn brand in the UK. It is the largest hotel chain in the UK with over 700 hotels and counting.
The chain regularly wins awards for the value and standard of service it offers to customers. In 2015 they were voted the UK's top hotel brand by Which?
City Hotel Expert started working with the brand in 2012 after identifying some weaknesses in their online promotion for the deals and special offers the brand featured. Like most hotel brands deals and offers are an important feature of their marketing strategy, they help the brand increase occupancy rates at quieter times in the booking cycle. We successfully developed a bespoke brand feeder site to drive additional booking traffic and also used one of our own branded sites (BestBookDirect.com) to further boost their bookings specifically targeting this area.
Our sites consistently occupy positions 2-3-4 of google organic search for the chosen target keywords.
Today we are one of the brand's most successful affiliated partners and have recently launched a new deals and special offers website which is built to the latest responsive design increasing its performance across all platforms.
If you would like us to help your hotel brand increase its bookings by optimising your online sales then please get in touch, we will be happy to analyse your brand and give you an honest and accurate appraisal of what value we could add by forming a partnership.